To me sociology is a way of approaching the world; it’s not only a perspective but also a passion. It’s a way of understanding who we are, how we are and how to understand other elements such as people, organisation and technology. It’s a way of understanding that moves through different scales, from the individual (as it is constructed in its singularity through the idea of the self) to the multiple global scales of capitalism operating throughout the world. I love the way sociology enables us to move through scales with specific forms of understanding. For instance, sociology shows us how the self is produced as an idea over time, repeated until it appears as common sense–so that we do not notice that it is a very specific idea, based on promoting and consolidating the interests of a particular group against its constitutive opposite–the mass. We grow up hearing, seeing and learning to believe in such ideas and use.

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